Animegacon 2012 Convention Report
Animegacon 2012 Las Vegas Hotel and Casino Convention Center August 17-19, 2012 Website In North America, there are anime conventions that happen almost every weekend. It is hard for established conventions to find ways to distinguish themselves from the pack. For a new convention, it is exceedingly difficult to do so because it means building a brand name and having a strategy to separate from the endless list of conventions that populate North America. I first heard about Animegacon when reading the mailing list of ACML. They attracted attention from con executives with the bombastic tagline “the largest anime convention in the universe.” When the website opened, the convention promoted what was the largest Masquerade grand prize in North America (beating Anime Expo 2011’s $10,000 grand prize by a dollar). It also posted the expectations of the convention, between 2,000 and 5,000 attendees, which would put it near the inaugural year numbers of conventions such as Anime Bo...