The History of Cosplay

Girl and guy cosplaying
Cosplay in Anime Los Angeles 2020

When attending a fandom convention, one of the first things that attendees notice at the convention is a cosplayer. Cosplay culture is a fun and passionate culture with a unique history and set of cultural norms. Within academia, the study of cosplay and cosplay culture is an emerging field, so there is not too much academic literature on the subject. This essay will explore the history of cosplay through academic literature in a literature review. We will explore the history of cosplay through the origins of cosplay in the United States and Japan, the name cosplay, and how the anime and manga form of cosplay came to the west and entrenched itself in the western fandom.

Japan and the United States are considered the two lands of origin for cosplay. Ito and Cruther (2013) argued that Japan had a long storied history of costuming and public performance, with traditions of Kabuki theater dating back to the feudal era, and the Takarazuka Theater Group founded in 1914. They argued that this cultural tradition led to the explosion of cosplay popularity in Japan. Rahman et al. (2012) claimed that cosplay started in Japan in the 1970s to promote doujinshi in Comiket. Across the ocean, in the United States, in the 1960s to 1980s, there were American fans dressing up as their favorite Star Trek, Star Wars, and Batman characters in science fiction conventions such as WorldCon. Depending on the author, this form of American cosplay became the original inspiration for anime and manga cosplay or at least inspired it in the United States (Domsch, 2014; Galbraith, 2013; Lamerichs, 2011; Ogonoski, 2013). When looking at the academic literature on cosplay, there is an explicit line of origin and no agreed line of succession.

Cosplay is a portmanteau of costume play, and all the scholars give credit to one man for creating this name, the contention is when the name cosplay started and the inspiration for that name. Winge (2006) said that Takahashi Nobuyuki attended the 1984 WorldCon in Los Angeles, when writing about it, he focused on the costumed fans and the masquerade show, because there was no masquerade in the Japanese language, he created the word costume play, which got shorted to cosplay. This origin story of cosplay was so popular that other academics cite this source and use it is the origin story for cosplay (Lamerichs, 2011; Ogonoski, 2014). Yeinjee (2008) challenged that narrative by saying that Takahashi Nobuyuki first used the word in a June 1983 issue of My Anime magazine that had photos of Comiket cosplayers. This predated his travels to the 1984 WorldCon in Los Angeles and challenges the narrative first asserted by Winge in 2006. This got enough notice that other academic research such as Rahman et al. (2012) argued that the two dueling narratives mean that there is no concrete origin for the word cosplay, the only commonality is that it came from one person.

Another fascinating point of history is when the anime and manga style of cosplay started gaining prominence in the United States. There was a myriad of explanations for this wave of popularity in academic research such as the prominence of Final Fantasy and other Japanese videogames, or the waves of popular anime such as Sailor Moon and Cowboy Bebop. Winge (2006) asserted that the origins of Japanese-style cosplay in the west started in the mid-1980s in comic conventions. The growing demand for anime and manga imports led to anime fans attending North American conventions, which eventually led to the start of anime-centered conventions, and with it developed a cosplay culture heavily influenced by Japan. Lamerichs (2011) and Galbraith (2013) tied the explosion of popularity for Japanese-styled cosplay in the west with the increasing popularity of anime and manga fandom, and as anime got more popular, Japanese-style cosplay also got enormously popular. The difference with the academic literature is that earlier academic literature attributed the prominence of anime and manga style cosplay earlier than the later academic literature.

While there is not much academic research on cosplay, I hope that you can see the evolution of thought and the differences of opinion on distinct types of cosplay history. There is a group of academics who believes that cosplay started in Japan and evolved in Japan, while others believe it started in America, got imported to Japan, and then came back to America. Another point of demarcation is when Takahashi Nobuyuki first used the word cosplay, again, the dispute is not the person who said it, but what country inspired it. There is a side who argues that the word started from his experiences in WorldCon Los Angeles, and the other side argues that the word started from his writeup of Comiket before that. Hopefully, we see more research on the history of cosplay so we can explain more about the differences and try to put it in context.

Disclaimer: This research is part of my cosplay presentation for the university I work in, I posted this on my blog because I welcome any suggestions for additional scholarly, peer-reviewed journals. Thank you for your contribution to scholarly research on cosplay.

References

Domsch, S. (2014). Staging icons, performing storyworlds – From mystery play to cosplay. Acta Universitatis Sapientiae, Film and Media Studies, 9, 125–139.

Galbraith, P. W. (2013). Intersections: Cosplay, lolita and gender in Japan and Australia; An introduction. Intersections: Gender and Sexuality in Asia and the Pacific 32. 

Ito, K. & Crutcher, P. (2013). Popular Mass Entertainment in Japan: Manga, Pachinko, and Cosplay. Society (New Brunswick), 51(1), 44–48.

Lamerichs, N. A. (2011). Stranger than fiction: Fan identity in cosplay. Transformative Works and Cultures, 7, 32. 

Ogonoski, M. (2014). Cosplaying the media mix: Examining Japan's media environment, its static forms, and its influence on cosplay. Transformative Works and Cultures, 16.

Rahman, O., Wing-Sun, L., & Cheung, B. (2012). "Cosplay": Imaginative self and performing identity. Fashion Theory, 16(3), 317–341.

Winge, T. (2006). Costuming the Imagination: Origins of Anime and Manga Cosplay. Mechademia, 1(1), 65–76.

Yeinjee (2008). "Origin of the Word Cosplay." Yeinjee's Asian Blog. https://yeinjee.com/origin-of-the-word-cosplay/  

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